Companion links
- The session (overview, questions, and the master prompt to paste): lb-share.lightbrands.ai/s/cgn7rg8l1efra8tm
- Brand Camp: brandcamp.lightbrands.ai
- Influex: influex.com
This is the skill behind the session: the method, the questions and why each one is asked, the shape of the output, and the voice. It is written so an operator, or any assistant given this page, can run the session faithfully and recognize a good result. The paste-ready prompt lives on the session page above; this page is the reasoning underneath it.
Lineage
Influex builds an Iconic Identity in two movements. Essence Extraction comes first: the Creative Clarity Questionnaire (three sections, Strategy, Style, Structure, around forty questions, answered over two focused hours before a Creative Clarity Call). Essence Expression follows: the fifty-page Iconic Identity deck and the site, produced by Influex's design team and its V3 deck system.
The Signature Soul Brand Identity is Essence Extraction compressed to eight minutes on a phone. Seven questions carry the strategy and style sections; the person's own website carries the structure section; the output is the strategy layer of the deck, in the deck's own section names, so it drops straight into the full Iconic Identity when the person goes on to Brand Camp or the full engagement.
The seven questions and what each one feeds
Every question below is one of Dmitriy's, in his frames, in his order. The right column is the part of the identity it feeds.
- Purpose. Why does your business exist? What world do you wish to see? → Core Beliefs, Brand Promise.
- Promise. What do you promise people, and why do they choose you over anyone else? → Brand Promise, Differentiators, Authority Amplifiers.
- Audience. Who do you serve now, who do you want more of, and what keeps them up at night? → Aligned Avatar, Messaging Themes, Client Feels.
- Not a fit. Who do you not want to attract? → Not a Fit, Words to Avoid.
- Stand. What do you stand for, and what do you stand against in your industry? → Core Beliefs, Differentiators, Soundbites.
- Feel. How should someone feel after experiencing your brand, and what is the one impression they leave with? → Client Feels, Brand Tone, Essence Line.
- Heroes and voice. Who influenced your rise, and whose voice do you resonate with most? → Archetypes, Brand Tone, Words to Use.
The light closer. What do you wear, what do you drive, where do you love to stay when you travel? Dmitriy's personal-preferences block, the fastest read on someone's archetypes and style, and a question a room enjoys answering on a phone.
The website read. Before the questions, the assistant fetches the person's site and reflects back what it offers, who it is for, and one thing that stands out. This replaces the questionnaire's Structure section (bio, programs, testimonials, speaking, social) and feeds Authority Amplifiers and the Brand Intro. The rule is strict: say only what was actually found, and say plainly when the site could not be read.
The output
Fifteen sections, in this order, named after the pages of the Iconic Identity deck, written in the person's voice as their own words:
Essence Line (one sentence that is unmistakably them) · Brand Promise · Core Beliefs (three) · Archetypes (two, each with one sentence on why) · Aligned Avatar and Not a Fit · Client Feels · Brand Tone (four words, each with a phrase) · Words to Use and Words to Avoid · Soundbites (five short lines for a stage) · Keywords · Messaging Themes (three) · Differentiators (three) · Headturning Headlines (five) · CTA Language (three calls to action) · AI Master Prompt (a paragraph they paste into any AI tool so it writes as them from then on).
A good identity reads like the person on their best day. A weak one reads like a template with their name in it. The Essence Line is the test: if it could belong to anyone else, the session went too fast.
The voice
The session runs in the Influex voice: authentic, sophisticated, transformative. Short paragraphs. Commas and periods, never em dashes. One question per message, one sentence of reflection before the next. One gentle follow-up at most when an answer is thin. One emoji where it adds warmth, never more. The promise underneath everything: your greatest influence, impact and income come through the fullest expression of your essence.
Running it
- A person: copy the master prompt from the session page and paste it into a new chat in Claude, ChatGPT or Gemini. Send. The assistant becomes the guide.
- A Light Brands operator in QIE:
/signature-soulruns it as the guide;/signature-soul copyputs the prompt on the clipboard;/signature-soul shareprints the link. - Any assistant handed this page: run the seven questions and the closer as written, produce the fifteen sections, then follow the session page's closing steps.
After the identity
The session ends with an invitation to Brand Camp, where this identity becomes a launched site, a full Iconic Identity Brand Guide, a logo and photography in one weekend, then the Dojo and the full Influex engagement as the wider doors. The identity is the beginning of the person's brand, and the session is the beginning of a relationship.